Ethique Tone It Down Shampoo / Tone It Down Conditioner

Tone It Down Conditioner

Say bye-bye to brass and bring out the brightness in blonde and silver hair with this solid purple conditioner bar.

Neutralise brassy yellow tones from blonde and silver hair with purple pigments in our Tone It Down conditioner bar. To give this vibrantly purple bar its toning superpowers to cancel out unwanted yellow tones, we’ve formulated it with ethically sourced mica, a blend of naturally occurring mineral pigments, and a dash of beetroot powder for an extra boost of colour.

Fairly traded cocoa butter, babassu oil, and hemp seed oil deliver deep nourishment to strands for soft, shiny tresses.

• or blonde and silver hair
• Up to 120 uses
• Jasmine & vanilla scent
• No waxy residue
• Eliminates brassy tones
• pH: ~4

Pro Tip: As the Tone It Down range contains a high concentration of purple pigments, these products may transfer on to surfaces in your bathroom. To combat this, we recommend rinsing the surfaces immediately to avoid staining.

Tone It Down Shampoo

Say bye-bye to brass and hello to bright, bouncy tresses!

Neutralise brassy tones from blonde and silver hair with purple pigments in our Tone It Down shampoo bar. To give this vibrantly purple bar its toning superpowers to cancel out unwanted yellow tones, we’ve formulated it with ethically sourced mica, a blend of naturally occurring mineral pigments, and a dash of beetroot powder for an extra boost of colour.

Fairly traded babassu oil and cocoa butter add softness and shine as the sulfate-free formula gently cleanses. To top it off? The luxurious scent of jasmine and vanilla makes every hair wash day feel like a treat.

81% of users* found their hair looked shinier and healthier after using Tone It Down. *based on 12 consumers surveyed.

Best used regularly with our Tone It Down solid conditioner bar for lusciously luminous locks.

• For blonde and silver hair
• At least 80 uses
• Jasmine & vanilla scent
• Great lather with no waxy residue
• Eliminates brassy tones
• pH: ~6
• Soap-free formula